Mkt 111: Carla Villanueva-Yaptinchay

Subject: Mkt 111 – Market Research

General Advice: For those who are completing a minor in marketing, market research is one subject that you will inevitably take. Fortunately, Ma’am Carla tries to incorporate as much experiential learning to keep the otherwise tedious class, interesting.

Teaching Style: Utilizes conventional methods, and at the same time, infuses learning activities, which allow students to observe (and even participate in) on-going product research!

Requirements Level: Heavy (for an elective, the subject will ask you to turn in a research paper, aside from occasional quizzes and long tests)

Study Habits: Be sure to brush up on previous discussions just so you are prepared for any surprise quizzes the next meeting. Make it a point to participate by either assuming the task of a reporter, since most of the in-class activities are done by groups, or being the representative in games.

A-able Factor (1-Easiest, 5- Hardest): 2 (Techniques are easy enough to pin down, managing all the requirements of the course will be the real challenge)